Many enterprises were persuaded to adopt enterprise data warehousing (EDW) technology to achieve a 'single version of the truth' for enterprise data. In reality, the promises were rarely fulfilled with many stories of failed, lengthy and over budget projects. Even if an EDW projects reached deployment, the warehouse schema is designed to answer a specific set of queries and is inflexible to change and accommodate growing variety of data. Moreover, the data often is outdated in the context of consumer’s real-time world.

Big Data technologies such as Hadoop, HBase and Solr offer next generation data management that can deliver on the promise of “single version of truth” by providing a real-time, 360° view of customers and products.

In this webinar, you will learn:

  • Why the inflexibility of EDWs failed to deliver 360° view
  • How big data technologies can finally make 360° view a reality
  • Overview of an interactive Big Data management solution
  • Best practices and success stories from leading companies

Learn how you can use interactive Big Data to gain real-time, 360-degree customer view.

Register now and start leveraging Big Data to transform your business processes.


Matt Aslett, Research Director, 451 Research

As Research Director for data management and analytics within 451 Research's Information Management practice, Matt has overall responsibility for the coverage of Big Data, operational and analytic databases, data integration, data quality, and business intelligence. Matt's own primary area of focus is on relational and non-relational databases, data warehousing, data caching, and Hadoop. Matt is also an expert in open source software and regularly contributes to 451 Research's open source-related research. Matt holds a BA in Multimedia Journalism from Bournemouth University in the UK.

Narendra Patil, SVP of Product Marketing, NGDATA

Naren is SVP of product marketing at NGDATA and is responsible for product marketing, sales enablement and demand generation. He has more than 20 years of marketing, demand generation and product strategy experience in enterprise software industry and has worked in companies such as BEA, SABA, SumTotal and Vitria. Naren has extensive experience in application and data integration, data services, business process management and analytics. Naren has an executive MBA from Kellogg School of Management.


How Big Data Fulfills Promises that Data Warehouse Couldn't

Leverage Big Data. Gain 360-degree customer view.

Tuesday, April 30th 2013 at 1pm ET.

NGDATA, 71 Stevenson St Suite 400 San Francisco, CA 94105 USA
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